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Friday, September 19, 2008

Video Games are Hot on Rock Bands

The Guitar Hero game has rock the world with great emphasis on music. The stunning game has hit a high note on $935 million sales with its rival of the same nature, the ROCK Band. The stats show that it is more than $100 million sales against digital music.

It is a great game mind you, because kids like 15-year old Alex can jam with the rock stars like Aerosmith. Actually Alex didn’t know about this band Aerosmith, the game became a bridge for publicity.

Game publishers had a hard time pressing their invitations to High End Rock Bands to include them in the game last year, but the tide had changed. The bands are courting game publishers to include them because it is another avenue for them to market their music.

Kansas' song "Carry on My Wayward Son," more than doubled last year to nearly 300,000 due to the game. In the game, players hit notes in sync with the song to score points that is how th game is played.

In effect, the game designers have become part of the music business.

"And I think more and more over time, people will come to expect to play with the music they love as a core part of how they think about music entertainment," said Alex Rigopulos, co-creator of both Guitar Hero and Rock Band.

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