I have lost count of the number of times I have come across poorly described books and
vinyl records on the internet, particularly on auction sites, where attracting the right eyeballs is doubly important on time-sensitive items.
Your title and description is of vital importance and will ultimately determine whether your item sells or remains in your inventory. Below I have provided a few tips to help you attract your potential buyer's attention in the first instance. Once they are looking at your offer, there are a couple of things you can do to answer some if not all of their questions before they have even been asked. Then I'll discuss what should happen once you have received payment.
I have put together the information below from observations I have made from a buyer's point of view, as well as from my own experience as a seller of books and vinyl records over a number of years. I do genuinely believe that some online sellers are giving the rest of us a bad name purely because they are failing to adhere to a few simple guidelines based on common sense and unwritten law (either by mistake or because they haven't thought about it before).
Here are the crucial points to remember when listing a book, vinyl record or other tangible item for sale online:
* As with everything else you may sell on the internet, the title or headline is of paramount importance as this will almost always be the first thing a potential buyer sees. A detailed and informative headline will also help search engines like Google index you that little bit faster.
Here's a tip I usually keep close to my chest: make the actual address of your page as close to the title of your listing as possible. A page such as: book12.html is not nearly as good as the_man_with_the_golden_gun.html
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